Kansas City, Mo. (April 15, 2011) - AMC Theatres (AMC), a leading theatrical exhibition and entertainment company, is proud to work with Whole Foods Market, the leading retailer of natural and organic foods, to offer guests the chance to see the "Whole Foods Market Do Something Reel Film Festival" in celebration of Earth Month in April.
"AMC is committed to bringing quality, diverse content to our guests and the Whole Foods Market Do Something Reel Film Festival is a prime example of that," said Robert J. Lenihan, president of programming for AMC. "It is also an example of how we intend to amplify our pledge of bringing these powerful stories found in independent films to our guests through direct partnerships with independent filmmakers and film festival participation."
The festival launched April 1 and will travel to theatres in 70 cities across the United States this month, including five AMC theatres: AMC Rainbow Promenade 10 (Las Vegas); AMC Plymouth Meeting 12 (Philadelphia); AMC Rio Cinemas 18 (Washington D.C.); AMC Cupertino Square 16 (San Francisco); and AMC Rolling Hills 20 (Los Angeles). A different film will be shown each night at 6:30 p.m. local time, with a double feature on Earth Day, April 22, at 6:30 p.m. and 8 p.m.
It's a collection of six provocative, character-driven films that focus on food, environmental issues and serve as reminder of small changes people can make for good while supporting budding green-genre filmmakers. The six films chosen for the inaugural festival include:
Earlier this month, AMC unveiled AMC Smart MovieSnacks™, a comprehensive snack pack that includes Chiquita™ Fruit Chips, a 20-oz. Dasani® water, an Odwalla Bar® Chocolate Chip Trail Mix and PopCorners™ popped corn chips. In creating AMC Smart MovieSnacks, AMC identified the best products after testing hundreds with a guest panel and collecting feedback. As a result, AMC Smart MovieSnacks represents a meaningful product offering that incorporates the best of nutritious snack choices, yet still allows guests to indulge, albeit smartly, when snacking at the movies.
AMC's initiative to improve access to more nutritious snacks at the movies included working with the Alliance for a Healthier Generation, a national non-profit founded by the American Heart Association and the William J. Clinton Foundation to combat childhood obesity. AMC modeled AMC Smart MovieSnacks on the Alliance's school competitive food and beverage guidelines, which the organization uses in its work that supports more than 11,000 U.S. schools.
In addition to the Whole Foods Market Do Something Reel Film Festival, Whole Foods Market is also creating a grant program for filmmakers in the green film genre. A portion of all tickets sales from the film festival will go towards a film production and development grant that will encourage filmmakers to continue making stories about the environment and the choices we make as consumers.
The festival is presented in association with Applegate Farms and RiceSelect™, with additional support from EVOL Burritos, Food Should Taste Good and Siggi's. For additional information about the festival, please visit www.dosomethingreel.com.
About AMC Entertainment Inc.
AMC Entertainment Inc. delivers distinctive and affordable movie-going experiences in 361 theatres with 5,203 screens across the United States and Canada. The company operates 24 of the 50 highest grossing theatres in the country, including the top three. AMC has propelled industry innovation and continues today by delivering premium sight and sound, enhanced food and beverage and diverse content. www.AMCTheatres.com.
Justin Scott, (816) 480-2548