Kansas City, Mo. (Jan. 1, 2010) - AMC Entertainment Inc. (AMC), a leading theatrical exhibition and entertainment company, today will initiate several nationwide measures designed to promote a more pleasurable moviegoing environment.
In line with its industry leading "Silence is Golden" program, which is designed to provide guests with a distraction-free entertainment experience, AMC is implementing a new code of conduct to discourage guests from participating in disruptive behavior and loitering, among other things, with the goal of producing the best possible setting. Violations of the code will result in removal from AMC property without a refund. To review the code of conduct, please visit www.AMCEntertainment.com/CodeOfConduct.
Additionally, AMC will no longer allow children younger than 6 to be admitted to R-rated movies at 6 p.m. or later, in an effort to provide guests attending evening R-rated features with a more adult ambiance.
"AMC works diligently to maintain enjoyable moviegoing for all our guests and associates," said John McDonald, executive vice president, U.S. operations at AMC. "These new initiatives address some of our guests' concerns and will hopefully work to provide the best possible atmosphere for entertainment."
Existing features of AMC's "Silence Is Golden" program, which launched in 1991, include dedicated associates actively monitoring auditoriums and a pre-feature spot to remind guests of the importance of this message.
About AMC Entertainment Inc.
Headquartered in Kansas City, Mo., AMC Entertainment Inc. is a leading theatrical exhibition and entertainment company. With a history of industry leadership and innovation dating back to 1920, the company today serves hundreds of millions of guests annually through interests in 304 theatres with 4,574 screens in five countries. www.amcentertainment.com
Sun Dee Larson, (816) 480-5861