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Kansas City, Mo. (Dec. 9, 2009) - AMC Entertainment Inc. (AMC), a leading theatrical exhibition and entertainment company, announces the hiring of Stephen A. Colanero as the company's chief marketing officer. Colanero will oversee AMC's marketing and communications functions at the company's headquarters in Kansas City, Mo.
"We are pleased to have Stephen join our executive team as AMC's first-ever chief marketing officer," said Gerry Lopez, AMC CEO and president. "He has designed marketing strategies that delivered results for quality brands such as RadioShack and Blockbuster and he will be invaluable as we focus on marketing the entertainment experience at AMC to our guests and beyond."
Previously vice president of marketing at RadioShack Corp., where he led the company's recent brand positioning and customer marketing initiatives, Colanero brings a varied background to AMC, including movie and entertainment marketing. His previous positions include several executive roles in marketing and strategic development at Blockbuster Inc., where he developed Blockbuster Rewards, the company's customer loyalty program, and "The End of Late Fees" program, designed to enhance the customer experience. He also earned his MBA from The Wharton School of Business and served as senior vice president of retail marketing at Washington Mutual Inc.
"I look forward to leading the AMC marketing and communications team as we explore ways to drive guest loyalty and reinvigorate the excitement of going to the movies," said Colanero. "AMC is an industry leader in providing an unparalleled entertainment experience to its guests and I'm excited to help develop new marketing programs around the enhanced content now available to guests through digital projection systems, 3D technology and IMAX®."
Colanero will report directly to Lopez and he will manage the vice presidents and directors who lead the company's marketing, corporate communications, national sales, Internet strategy and creative services teams.
About AMC Entertainment Inc.
Headquartered in Kansas City, Mo., AMC Entertainment Inc. is a leading theatrical exhibition and entertainment company. With a history of industry leadership and innovation dating back to 1920, the company today serves hundreds of millions of guests annually through interests in 304 theatres with 4,574 screens in five countries. www.amcentertainment.com
MEDIA CONTACTS
Sun Dee Larson, (816) 480-5861
slarson@amctheatres.com
