Chesterfield, Mo. (March 22, 2006) – Chesterfield residents will have a new and exciting reason to love going to the movies when AMC Chesterfield 14 opens to the public on March 31, 2006.
The new theatre boasts state-of-the-art technology and features AMC's signature design elements: high mural celebrity graphics and AMC's exclusive director's series photographs adorn the walls, terrazzo flooring inlaid with movie quotes invites guests into the lobby area and a modern-day rendition of the red carpet directs guests to their seats. Designed to celebrate the entertainment experience in a fun, spectacular and comfortable environment, AMC Chesterfield 14 will open with the highly anticipated film Ice Age: The Meltdown, along with a full slate of other popular releases.
"We are pleased to bring the AMC difference in comfort, quality, service and convenience to the St. Louis community," said Phil Singleton president and chief operating officer of AMC Theatres. "Westfield Chesterfield Mall has been a great partner in creating a world-class entertainment facility with a complementary tenant mix that will draw moviegoers from miles around."
An industry leader since 1920, AMC is known for its commitment to guest satisfaction and is credited with many of the industry's major innovations, including the cupholder armrest, online ticketing and the multiplex and megaplex theatres. AMC Chesterfield 14 will offer all of the modern amenities that have made AMC Theatres the preeminent brand in moviegoing. A key fixture in the Westfield Chesterfield Mall expansion, the new theatre will feature:
Several special events will celebrate the opening of the new AMC Chesterfield 14. On Friday, March 31, AMC will host an ice sculpture contest at the theatre, and "Scrat" from the movie Ice Age: The Meltdown will greet moviegoers from 6 to 8 p.m. On Saturday, April 1, St. Louis Rams players will sign autographs from 2 to 3 p.m., and Sunday, April 2, will feature an appearance by former American Idol star Nikko Smith from 2 to 4 p.m.
AMC's MovieWatcher program, which will also be featured at AMC Chesterfield 14, is the industry's first and largest moviegoer program with more than 1.8 million active members. Membership in this frequent moviegoing club is absolutely free. With each movie ticket purchased, members earn points toward free drinks, free popcorn and free movies. Rewards get even better for members who activate their account online at www.MovieWatcher.com where they can instantly check their point balance, get Hollywood insider news and buy movie tickets online without incurring any service charge. Additionally, AMC MovieWatcher members receive a free small popcorn with every ticket purchased on Wednesdays.
About AMC Entertainment Inc.
AMC Entertainment Inc. is a worldwide leader in the theatrical exhibition industry. Through its circuit, the company has interests in approximately 382 theatres with 5,340 screens in the United States, Canada, Mexico, Argentina, Brazil, Chile, Uruguay, Hong Kong, France, and the United Kingdom.
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