KANSAS CITY, Mo. (Dec. 24, 2003) — A three-minute featurette filmed at last week’s Lord of the Rings Trilogy Tuesday debuts today in 1,200 AMC Theatres equipped with the Digital Theatre Distribution System (DTDS™).
Moviegoer response to the Dec. 16 back-to-back-to-back marathon of Lord of the Rings trilogy was so enthusiastic, AMC documented festivities at theatres in Chicago, Kansas City, and Los Angeles. The result is an entertaining 3-minute featurette that AMC will exhibit as part of the AMC MovieWatcher Network’s pre-feature programming.
“The featurette showcases our ability to use digital technology to create and distribute exciting original content—in this case, putting our moviegoers on the big screen!” said Richard King, senior vice president, corporate communications for AMC. “The fun of Trilogy Tuesday is contagious, and we think our featurette will bring extra holiday enjoyment to our guests.”
DTDS, developed by AMC’s subsidiary National Cinema Network, is a system for distribution and exhibition of digital content from a variety of sources for pre-feature programming as well as for special events programming, such as last month’s theatrical premiere of Avril Lavigne’s MY WORLD concert DVD. AMC has installed the DTDS system in more than 1,200 screens in the U.S., and will expand the system to more than 2,500 screens in 2004.
Theatres showing the featurette are located in the New York, Los Angeles, Chicago, Philadelphia, Dallas/Ft. Worth, Atlanta, Houston and Kansas City markets.
AMC Entertainment Inc. is a worldwide leader in the theatrical exhibition industry. Through its circuit, the company has interests in approximately 382 theatres with 5,340 screens in the United States, Canada, Mexico, Argentina, Brazil, Chile, Uruguay, Hong Kong, France, and the United Kingdom.