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San Francisco (May 5, 2010) - AMC Theatres® (AMC), a leading theatrical exhibition and entertainment company, announces that guests will be able to see movies like never before when the AMC Enhanced Theatre Experience (ETX™), opens with "IRON MAN 2" at 12:01 a.m. Thursday night May 6 / Friday morning May 7at AMC Metreon 16.
ETX includes a 20-percent larger screen, 3D technology, digital projection and an upgraded sound system. Specifically, the digital projection system produces images at a higher resolution than HD and there are nearly twice as many audio channels compared to typical auditoriums. As a result of this improved experience, guests will not simply watch a movie. They will live it in ETX.
"We are proud to offer our ETX concept at one of our theatres in the San Francisco area," said John McDonald, executive vice president, U.S. operations. "With the upgraded screen and sound system, in addition to the premium viewing experience digital cinema offers, we believe our guests at AMC Metreon 16 will walk away with a new perception of how movies should be delivered."
ETX is just one of several ways guests can experience movies and other content at AMC Theatres. AMC Metreon 16 offers the traditional 2D format as well as 3D, ETX and IMAX® or IMAX® 3D. Each option represents a different level of sight and sound technology and all options provide guests an enjoyable out-of-home entertainment experience.
The new high-tech, state-of-the-art ETX auditorium will feature "IRON MAN 2" at 12:01 a.m. Thursday night May 6 / Friday morning May 7. Movies shown in this auditorium will cost between $3 to $6 more depending on title and format. For more information, please visit www.AMCTheatres.com.
About AMC Entertainment Inc.
Headquartered in Kansas City, Mo., AMC Entertainment Inc. is a leading theatrical exhibition and entertainment company. With a history of industry leadership and innovation dating back to 1920, the company today serves hundreds of millions of guests annually through interests in 299 theatres with 4,528 screens in five countries. www.AMCTheatres.com.
MEDIA CONTACT
Justin Scott, (816) 480-2548
juscott@amctheatres.com
