Print page
Email page
Download PDF
« Previous Release | Next Release »
Los Angeles (March 26, 2010) - AMC Theatres® (AMC), a leading theatrical exhibition and entertainment company, announces that guests will be able to see movies like never before when the AMC Enhanced Theatre Experience (ETX™) opens today at AMC Burbank 16 and AMC Century City 15.
ETX includes a 20-percent larger screen, 3D technology, digital projection and an upgraded sound system. Specifically, the digital projection system produces images at a higher resolution than HD and there are nearly twice as many audio channels compared to typical auditoriums. As a result of this improved experience, guests will not simply watch a movie. They will live it in ETX.
"We are proud to offer our ETX concept at two of AMC's premier theatres in the Los Angeles area," said John McDonald, executive vice president, U.S. operations. "With the upgraded screen and sound system, in addition to the premium viewing experience digital cinema offers, we believe our guests at Burbank 16 and Century City 15 will walk away with a new perception of how movies should be delivered."
ETX is just one of several ways guests can experience movies and other content at AMC's theatres. Both Burbank 16 and Century City 15 offer the traditional 2D format as well as 3D, ETX and IMAX® or IMAX® 3D. Each option represents a different level of sight and sound technology and all options provide guests an enjoyable out-of-home entertainment experience.
The new high-tech, state-of-the-art ETX auditoriums will feature "ALICE IN WONDERLAND" in 3D on March 26 at both theatres. Movies shown in these auditoriums will cost $3 more, while 3D titles will cost $5 more. For more information, please visit www.AMCEntertainment.com.
About AMC Entertainment Inc.
Headquartered in Kansas City, Mo., AMC Entertainment Inc. is a leading theatrical exhibition and entertainment company. With a history of industry leadership and innovation dating back to 1920, the company today serves hundreds of millions of guests annually through interests in 299 theatres with 4,528 screens in five countries. www.AMCEntertainment.com.
MEDIA CONTACT
Justin Scott, (816) 480-2548
juscott@amctheatres.com
