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Kansas City, Mo. (January 18, 2006) - AMC Theatres will begin selling $2 Gold Heart Pins at locations across the United States this month for Variety ? The Children's Charity's 16th Annual Gold Heart Campaign. AMC guests who purchase a Gold Heart will receive a free movie rental coupon thanks to AMC's partnership with The Coca-Cola® Company and Blockbuster Inc.
"We are honored to continue our support of Variety during their biggest campaign of the year," said Peter C. Brown, AMC Entertainment Inc. chairman and chief executive officer. "We are strong believers in the organization's efforts and are confident our guests will once again lend their support to this important fundraiser."
The pin, inspired by the family film "Zathura," was designed by Variety, Sony Pictures Entertainment and Columbia Pictures. It features the planet Saturn on a field of stars, with an inlaid blue ring. Geoffrey Ammer, President of Worldwide Marketing for the Columbia TriStar Motion Picture Group, commented, "We are very proud to be a part of this wonderful charitable effort that has been a part of our industry for the last 16 years."
"Zathura" Gold Heart Pins are being sold at AMC Theatres' box office and guest services areas now through Thurs., March 2, 2006.
This is the fifth year that the charity has partnered with a Hollywood film studio to create a Gold Heart Pin featuring a film or a character. Last year's Spider-Man Gold Heart Pin raised more than $2.4 million dollars in the United States from all partner exhibitors, up 10% from the previous year's total.
With a seven-decade legacy of caring for children across the globe, Variety - The Children's Charity has become the largest and most effective children's charity in the world. The organization has grown to 51 chapters in 13 countries, raising more money to assist in the treatment and care for disabled and disadvantaged children. Variety's legacy continues now into the 21st Century with the genuinely altruistic support, partnerships and sponsorships provided by major motion picture studios, movie theatres, national and international retailers and major corporations.
Money raised from the Variety Gold Heart Pin Campaign has contributed to programs and outreach such as: The National Mobility Program, Variety assists at-risk children by providing medical treatment and special equipment for afflicted children to help them become more mobile. It helps fight illiteracy, offers scholarships and supports local hospital and major university research. It also provides after school curriculums to keep kids off the streets. Variety funds crisis centers, hotlines, therapy, pediatric AIDS and cancer research. Many disabled children are served by Variety's Sunshine Coaches, generously sponsored by the Ford Motor Company, providing much-needed transportation and, in conjunction with the "Variety at Work" program, taking kids to outreach activities.
About AMC Entertainment Inc.
AMC Entertainment Inc. is a worldwide leader in the theatrical exhibition industry. Through its circuit, the company has interests in approximately 382 theatres with 5,340 screens in the United States, Canada, Mexico, Argentina, Brazil, Chile, Uruguay, Hong Kong, France, and the United Kingdom.
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