Discover Mills® Adds Amc Theatres To Entertainment Lineup
18-screen AMC Megaplex will open in December 2003
Atlanta, Ga., December 20, 2002 –The Mills Corporation (NYSE: MLS) and AMC Entertainment Inc. (AMEX: AEN) today announced the addition of an 18-screen AMC Theatre complex to Discover Mills® in Atlanta, complementing the year-old shopping center's unique mix of innovative entertainment, dining and retail offerings. The theatre addition is expected to increase foot traffic by 15% annually to the Gwinnett County property.
Scheduled to open in December 2003, the AMC megaplex will feature all the state-of-the-art amenities already well known to AMC moviegoers, including:
18 theatres with stadium seating (with 18-inch risers for unobstructed viewing).
AMC’s exclusive LoveSeat-style seating featuring an extra six inches of leg room and armrests that lift up so viewers can ‘cozy up.’
Large, efficient concession stand featuring “Combo” offerings that provide top-quality brand selections at a value price.
Digital sound in all auditoriums.
Automated Box Office (ABO) for easy purchasing and advance ticket pick-up.
AMC’s signature “fast and friendly” service throughout the theatre.
“Moviegoers at AMC Discover Mills 18 will experience the AMC difference in comfort, quality, service and convenience,” said Phil Singleton, president and chief operating officer of American Multi-Cinema, Inc. “The AMC brand means an inviting atmosphere, industry-leading amenities, and the highest quality film presentation, and it’s a great fit with the exciting and unique shopping and leisure environment at Discover Mills.”
The AMC Discover Mills 18 will begin construction in February 2003 and will be located between ESPN X-Games Skatepark and Jillian’s. It will be the anchor to the center’s entertainment district, which also includes satellite facilities of the Georgia Music and Sports Halls of Fame.
“The addition of AMC Theatres goes hand-in-hand with the Discover Mills vision of bringing the best in entertainment and shopping to Atlanta," said Octavio Ortiz, General Manager of Discover Mills. "The new theatre expands visitors’ options and gives them another great reason to come to Discover Mills."
Discover Mills features the best names in manufacturer and retail outlets, off-price retailers and unique specialty stores, combined with engaging entertainment venues and dining options. The center’s more than 200 great retailers, including Off 5th Saks Fifth Avenue, Last Call from Neiman Marcus, Kenneth Cole, Bass Pro Shops Outdoor World, ESPN X Games Skatepark, Jillian’s, Bebe, Casual Corner and Liz Claiborne. Discover Mills is the first mall naming rights partnership with Discover® Card. Discover Mills is located just off Interstate 85 at Sugarloaf Parkway or State Road 120 East. For more information visit www.discovermills.com.
AMC’s MovieWatcher® program, the industry’s leading frequent moviegoer rewards program, will also be featured at Discover Mills 18. During the opening, guests can sign up for a MovieWatcher card and begin using it immediately. Since 1991, MovieWatcher has rewarded members with free popcorn, Coca-Cola products, movies and more. Membership is free and moviewatchers can join at the theatre or by visiting www.moviewatcher.com.
Since 1920, AMC’s focus on the moviegoer has led to many innovations in the theatre business, including the multiplex, the megaplex, automated ticketing and the cupholder armrest. AMC has built more than 2,000 megaplex screens since pioneering the concept in 1995 with the opening of The Grand 24 in Dallas, TX.
AMC Entertainment Inc. is a worldwide leader in the theatrical exhibition industry. Through its circuit, the company has interests in approximately 382 theatres with 5,340 screens in the United States, Canada, Mexico, Argentina, Brazil, Chile, Uruguay, Hong Kong, France, and the United Kingdom.
The Mills Corporation is a self-managed real estate investment trust (REIT) based in Arlington, Va., that owns, develops, leases, manages and markets a portfolio of 15 market dominant retail and entertainment destinations (13 Mills and two traditional retail and entertainment centers) totaling approximately 19.5 million square feet in 13 states. Currently, the company has five projects under construction and/or development in the United States and two internationally: Toronto, Canada and Madrid, Spain. The company's Internet address is www.millscorp.com.
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