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July 13, 2006

AMC Theatres® Offers Moviegoers New Morning Showtime Options At Great Value Through A.M.CinemaSM

Kansas City, Mo. (July 13, 2006) – AMC Theatres today announced the launch of A.M.Cinema, a new program providing early-morning guests the opportunity to see first-run movies at the best ticket price of the day. Beginning Friday, July 14, the program invites moviegoers to visit their local AMC theatre before noon on select Fridays, Saturdays, Sundays and holidays* at all locations in the U.S. and Canada. Guests can enjoy ticket prices of $4, $5 or $6, and at all locations, the price is lower than the child's price. A.M.Cinema is available at more than 300 AMC theatres in the U.S. including AMC Loews theatres, AMC Star theatres, AMC Magic Johnson theatres and AMC Cineplex Odeon theatres, and at AMC's seven Canadian locations.

 

"A.M.Cinema creates a great value program for our guests during the morning hours," said Phil Singleton, president and chief operating officer of AMC Theatres. "At AMC we are passionate about our guests and the entertainment experience our theatres provide. We are always looking for ways to make the experience of going to a movie at an AMC theatre more accessible to more people." 

 

AMC originally launched A.M.Cinema as a test program on March 17 in four select markets: Charlotte (N.C.); Columbus (Ohio); Denver; and Kansas City. The test program produced favorable results and positive guest feedback, prompting A.M.Cinema to be rolled out circuit-wide.

 

A.M.Cinema is yet another example of AMC's long-standing tradition as an exhibition innovator. An industry leader since 1920, AMC is known for its commitment to guest satisfaction and is credited with many of the industry's major innovations, including the multiplex and megaplex.

 

*Check local AMC Theatre listings for availability of A.M.Cinema days and showtimes. Ticket prices vary by theatre and market.

 

About AMC Entertainment Inc.

AMC Entertainment Inc. is a worldwide leader in the theatrical exhibition industry. With a history of industry leadership and innovation dating back to 1920, the company today serves more than 230 million guests a year and has interests in 382 theatres and 5,340 screens in 10 countries including the United States. The company is headquartered in Kansas City, Missouri. Additional information is available online at www.amctheatres.com.


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